I’d be unsurprised if marketing had something to do with it. There has already been some vendor-specific…innovation… in “Branded Emojis”. Those don’t get official codepoints, or work outside the systems of whoever is being paid off.
The Unicode Consortium isn’t going to go for anything as overtly trademarked; but more or less thinly de-branded emoji intended to work with your marketing message aren’t off the table; and if you already have good brand recognition, your odds of ‘recaputuring’ whatever emoji you filed your logo off of to get it past approval are pretty good(Just try to deny that, even if the emoji is technically ‘stream movie’ or ‘watch video online’ it won’t become the first symbol in the most compact representation of “Netflix and chill?” within hours…)
