How pyramid schemes work and why people keep getting suckered into them

Depressingly accurate summary of my parents’ experience in Amway. At the height of their involvement, they used to attend big morale-building events monthly or every other month. You’d think they were going to rock concerts judging by their excitement, and the ticket prices. Another scam was morale-building books and audio tapes. If only you listen to & read enough of these things, you’ll get the techniques & motivation to finally put you over the top. Ugh.

Re: step 6, it seemed fishy to me that the network advised you to only talk with your “upline” people. Don’t get advice from members who aren’t directly in your network. Why wouldn’t other experienced people have good advice? Because the cult becomes too loose if a lot of members compare notes with each other.

Re: step 1, training materials admitted that although all Amway distributors were supposed to purchase products, the thing you should focus on selling is “The Plan”, recruiting other people to work under you so you’ll get a percentage of their sales. Sell them on the whole system of becoming an Amway distributor. Don’t spend too much time selling them cleaning products or make-up or whatever.

2 Likes