He doesn’t need it, either. His Tweet is a single seed. The retweets spread, and the sacred word of mouth does the rest, and after a while, he won’t even need that because he has mastered simplicity and his message will carry. He has created an entirely new war strategy that his detractors have not quite seen yet. I remember reading Howard Kurtz’s Media Circus way back in 1994 – his first chapter was Trump: The Decade. I think anyone who wants to understand his dealings with the press should read that chapter just for perspective. I re-read it again after he won – and boy, even though I read it before, somehow, right now, it is truly eye-opening.
