Indeed! In my own research, the earliest use of the term I found, to describe a kind of rock music, was Lester Bangs and Greg Shaw (Bomp!). I think there might have been one other guy writing for Creem who used it before them, but they certainly popularized it. Shaw used it to describe 60s so cal garage rock, and Bangs used it to describe the MC5 - this was both in 70 or 71, I think. Might have been as early as 69, though.
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