There is of course another possibility: rather than complaining, do something yourself that fits the perspective you want to communicate and tell the world about it. As they say, seeing is believing, right? If people see women writing about doing STEM projects with their children of either gender, people get accustomed to the idea as normal.
On a personal note I grew up with a mother who was PHD in a hard science and an wide ranging sense of aesthetics so for me seeing this as a boy, I assumed it was pretty normal that a woman could be interested in science and design. Of course this may not be the norm but I just wanted to share that bit to illustrate my point above.
