He’s also very big on not alienating people. He’s sensitive to the fact that good, honest, “not racist” people can very easily be made to feel like they’re being attacked. He gets that this is a delicate issue, and that there are bad ways to deliver an otherwise good message.
Even if your message is good, your logic is faultless, and your intentions are pure, it can all backfire spectacularly if you accidentally offend people who would otherwise be staunch allies, simply because of a lack of delicacy or respect for their feelings (irrational as those might be).
