The giant SUV/ Truck people are not buying them for functionality. They have been marketed (aggressively) an image and that’s what they’re paying for. They’re not buying them because they have to haul a lot of crap, or tow, or any of it. At the extreme are the rolling coal assholes, but yeah it’s a luxury item in a particular demographic, just like a high end sports car or a high-end sedan would be (of course you’ve got yer mix n’ match with the giant Lincoln SUVs and trucks).
They are not throwing down their dusty worn work gloves and battered tool box into the cab, having a crane dump a load of construction materiel in their truck bed/ hitching up a backhoe and driving off into the sunset on a dirt road across a worksite. TV ads are lying to you.
3 Likes
