This is what I came here to say. “Self explanatory” is not a term I would use to define that graph. I went to the article to try to figure it out, and they don’t really explain it either. “Read time” appears to be the amount of time the reader spent on the page… But that could imply either “tl;dr” or just a small amount of content. That data could just as easily imply that people are only sharing short, easy to digest articles, as opposed to not reading what they’re sharing. There’s no mention of correcting the data for article length, at least not in the content surrounding that chart (I, too, didn’t bother reading the rest of the article, as it didn’t appear to be related to that chart in particular).
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