Also, I think a lot of folks use social media article shares to spark the discussion or read them with an intent to respond. The article itself isn’t as much the focus of the interaction there as the conversation it serves a jumping off point for. Like if I post a decently long article about my state giving tax money to a steel company to get them to build here, even if the article is good, my intent is likely not at all about the article or reading the article, but about getting folks aware of, thinking about, and more importantly talking about, the plant, the role of gov’t in business, etc. The folks seeing my link, a few may be really fascinated by it, the handful that are really really interested in the economics of it, or the politics of it, or who live in the area where the plant is being built, and they’ll read the article intently, but a whole lot of them are going to skim for the just of the article enough to be able to use it in the framework of the discussion that’s going to be in the comments.
