I’m going to make a stencil for the sidewalk at the bus stop that says
“I’m only happy” and leave out “When it Rains” part. I want the viewer to be engaged.
Make a few political statements.
“Was this rainstorm brought to you by man made climate change?”
Of course the first thought of some ad guy will be, “Think of the marketing potential!”
“Get your umbrellas and rain gear at Walgreens at 3rd and Market!”