The list of possible responses to this news includes: “No shit!”, “Who cares, I’ll be dead anyway,” “Those scientists don’t know what they’re talking about, they used to say smoking was good for you!”, and “LA LA LA LA LA I CAN’T HEAR YOU!”
Somehow the handful of “Huh, interesting, I hadn’t thought of that” responses seems unlikely to affect public perception or decision making. This makes me sad.