I meant, “if they were people” instead of corporate entities/retail outlet stores; so personifying how it felt for me to interact with them.
MediaPlay was a “fun date”, in that they had a lot of great stuff at a time when Amazon wasn’t a thing, primarily new stuff at full price but a pretty large entertainment selection.
Entertainmart is a “fun date after a long night”, in that most of what they sell is used, in varying degree of quality, but because it’s stuff people have previously owned, you could end up finding something really unexpected. It also went through a phase where the staff didn’t give a crap about anything, nobody bothered to keep the shelves in any kind of order, it seemed to be the go-to place for dumping stolen goods (my wife’s iPod that was stolen ended up there) and it felt like one step away from turning into a preowned retail version of Lord of the Flies. It’s better now… however they’ve added swords, so it may be heading toward another dip into the darkness.
And I don’t care what the law says, corporations aren’t people until one of them ends up in prison.
Speaking as a designer, no, that’s not usually how I do it. Some clients only seem to be able to focus on the last thing they see. And if they are really wonderful, they will have changes just for the sake of changes, “Look! I’m helping!” I despise logo design, but maybe I’ve just had a long… longlonglong run of difficult clients.