Easy answer; it can’t.
Second easy answer:
That’s too much like ‘right’; it makes way too much sense.
People can dig up stats to support whatever they want to believe all the live-long day; it still doesn’t make the data that those statistics were based on accurate. Subconscious bias, the methodology used and personal agendas can and do affect the outcomes of any study.
What’s that acronym those brilliant tech dudes who know everything are always saying?
Oh yeah, it’s ‘GIGO’: garbage in, garbage out.