Yeah, I remember that in his travels as a young man Mark Twain / Sam Clemens was fascinated and confused as to why some fairly random woman was so famous and constantly talked about in a town, and the locals couldn’t explain it to him when asked why. Turned out that the local paper was regularly writing little columns about what she was up to because she was somehow related to the editor or something, and “famous for being famous” was enough to keep everyone talking about her.
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