Inspiring ad for a Toronto children's hospital

The battle metaphor works when you don’t view it as an individual struggle but as a group struggle. A person cannot battle their illness, but a society can combine its collective resources to cure an illness. That girl isn’t standing on a pile of wheelchairs because she was strong, she’s there because of societies collective efforts to eradicate the diseases that confine kids to wheelchairs. That’s the message here donate and be part of the collective struggle.

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