Apparently it is a real job title. It is just not a real job, though. Even if it makes someone a living, it is still one of those ‘bullshit’ jobs. The lack of inspiration (or rather the different - and shallow - nature of the available inspiration) for today’s young people regarding where and how to create real value in the world, is a sad thing indeed.
But if a bullshit job can be fun and profitable, why wouldn’t they? It occurs to me that ‘social media influencer’ is just a human version of ‘media advertising space’, with shades of ‘promoted content’ (advertising space in places where the publisher colludes in making it not look like adverts.)
