Wonder no more :
" I have always regarded Apple products – and the kind words Jony Ive has said about me and my work – as a compliment. Without doubt there are few companies in the world that genuinely understand and practise the power of good design in their products and their businesses.[…]Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. "
