This sounds exactly like what happened. And it’s easy to forget that a lot of people wouldn’t recognise those names at all.
It’s easy to forget that most people don’t read comics and for them, Star Wars was that movie everybody watched when they were a kid. A fast skim of that list without the requisite pop culture background and nothing seems too out of place.
Then when it’s out, rather than admit a mistake, they pretend they knew all along.