Yep.
For many years, I thought “dark roast” meant “strong flavour”. I also thought espresso had to be a bit harsh and bitter to get the flavour depth. That was all before that day I had an espresso in a hole-in-the-wall Italian place. The signage all said “medium roast”, which I thought would be too mild for my tastes, but I was craving coffee and this was what I could get to quickly, so…
Jaysus. It was rich and strong and delicious and and smooth and not bitter at all and what the hell was I drinking before???
Since then, I’ve sought good medium-roast beans.