They know that if they get the rest of the world excited before they make it accessible to them (in a way they can pay for) they will all go and download it, right?
I don’t understand stuff like this, they are so afraid of doing things in a new way that they are willing to just miss out the majority of the world as potential customers.
Force a customer to torrent once and he can avoid paying for stuff he doesn’t feel is worth your bloated pricing scheme for the rest of his life!