I’m not opposed, but I think that proposed split wouldn’t do anything interesting.
Search isn’t self funding, so the search company with no revenue from ads doesn’t even have time to lose the slow war with SEO, it stops after the first server farm and network bandwidth bill.
Which is ok there are other search engines & Google is no long vastly better then all of them.
Advertising sticks around, I mean maybe not nearly as profitable without search, but it funds so much of what exists on the intertubes…
“Everything else” at Google isn’t profitable, it always lapped at the slop ads generated. So no more pixel phones, Android, home, GCP, two new chat apps a year, maps, to say nothing of the long stream of products and services announced and shutdown two to seven years later.
Or if search can use the ads company to place and profit from ads maybe they survive, and maybe YouTube does the same, the vast majority of stuff Google gives away goes away. Or at least goes away if it can’t survive a transition to being a paid product.
Maybe it will in the long run improve the quality of that kind of stuff in general because it won’t need to compete with Google’s free version?
