I love vegetables but a chicken-fried hunk of potato isn’t going to be a hot seller at KFC. I think in this context, faux chicken (whether soy, pea, or some other sort of protein) makes by far the most sense. The object with things like this or Beyond Meat is to give people who’re used to eating meat an acceptable, healthy, animal-free, familiar-tasting alternative, not to teach them that they should eat vegetables instead.
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