the view of the movement that is showcased on this watch is usually visible on the underside of a normal watch i.e. the back that is resting on your skin. putting it on the top i.e. mirror imaged necessitates reversing the drive so the hands run clockwise.
the same reversal could produce a counter-clockwise dial with the movement faced normally, and I’m pretty sure there are some novelty watches out there that do it.
so it is running backwards but only to correct flipping the movement, so it looks like forwards, if that makes sense.
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