Last-ditch plan to save 30 remaining vaquitas, earth's tiniest porpoises

Often in these stories you see phrases like

unrelenting demand driven by high black market prices in Asia for totoaba bladders, which consumers believe have curative powers

The totoaba fishing is harming the vaquitas based on some specious belief. How do we get the science and logical thinking into everyone so that the demand isn’t there in the first place. I almost would be happier to hear that they are fishing because the fish tastes good.

We need to harness this, how about a prohibition on any fishing activity in the gulf because Asians believe that live vaquitas thriving in the Gulf of California have curative powers…