Because many people still think any tea should be steeped in water right off the boil. The blendmaster of Tazo knows this, which is why he’s well paid to curate and procure the right lots of tea every year for not only consistency and but also endurance when steeped at high temperatures for several minutes. Their Chinese Green Tips is a particularly notable achievement, as Chinese green tea is notorious for yielding a bitter cup if not steeped correctly.
Practical advice: if you buy a cup of black tea at Starbucks, get that bag the hell out of there after 3-4 minutes.
