Are they doing a brand transition from Tazo to Teavana? I recall reading a story about a test-market Tazo tea place but they shuttered it after poor sales, after which they made it a Teavana store (as if we need more of those).
[Edit: On second thought, if Teavana really is a force—albeit an overpriced one— for progressing Americans’ taste in tea, then I wish them all the best. Just wish they’d bring their prices down and introduce more, ya know, teas rather than flavored variations of what they already have.]
