Due to market dominance, with Starbuck’s, the whole “vote with your wallet” thing is not sufficient. Never set foot in the place, but I have to have a long conversation every time I order a macchiato elsewhere to make sure I don’t want something with caramel in it. Now, when I want room for cream because I like a strong americano. NOPE, gonna fill that cup to the tippy-top for full value, just like the Starbucks customers expect.