It’s not just “recall fatigue” – i.e. limited to automobiles. We’re overwhelmed by reports of security breaches and incompetent data management from every corner of our society and it’s hard to expect people to deal with it responsibly. Why would anyone worry about hacked Jeeps or lying VWs (or security breaches at Home Depot or Target or Michael’s or the IRS or Comcast or Chase or etc etc) when there’s no reason to believe the problems are isolated to those. As soon as you make the responsible decision to steer clear of the wreck of the latest scandal you get blindsided by an express bus barreling through to the next one.
So naturally people are going to start tuning out.