Small Is Beautiful: A Study of Economics As If People Mattered is a collection of essays by German born British economist E. F. Schumacher. The phrase "Small Is Beautiful" came from a phrase by his teacher Leopold Kohr. It is often used to champion small, appropriate technologies that are believed to empower people more, in contrast with phrases such as "bigger is better". First published in 1973, Small Is Beautiful brought Schumacher's critiques of Western economics to a wider audience during th...