I still don’t know if it’ll work out. NY rents are pretty unsustainable city wide. And neither NY classics or these sorts of single serve businesses have been fairing well. The rediculous ones like the specialty mayonnaise shop, and the bakeries that only make macrons or cupcakes didn’t last long. But there were an awful lot of specialist book stores, wholesale fabric shops, etc around NYC that just don’t exist anymore.
Things that stick around in that part of Manhattan, and this needs to be in that part of Manhattan, tend to be subsidized in some way. The money losing flagship for a national chain. The boutique for a millionaire designer who just likes having a famous space.
I’m assuming Miranda is basically trying to do that but not evil.
