GENERALLY SPEAKING!!! (…for people out there who may misinterpret my post and/or try to spin it into something else; yes, I’ve been there):
People don’t care (as much) if THEIR side wins by cheating (e.g., lying).
People won’t care (as much) if THEIR guy is a crook/liar.
There’s a big difference between the asshole who is (by and large) in a position of providing mostly “entertainment value” (pre-campaign), and the asshole who is now the most powerful asshole on Earth.
Now that the biggest asshole on Earth is now the most powerful one, the asshole is now emboldened to vomit out garbage that relatively few people knew before, regarding his innermost thoughts.
Bottom Line: He’s screwed over likely many thousands of people before, but now he’s gearing to screw over many millions, and not just in the US. More people getting screwed; more voices opposing him.