Is this really all that different from luxury automatic watches that keep worse time than cheap terrorist watches and offer less features, but are no less desirable for that?
These things are pretty gauche, but they do look nicer in the flesh (the only time I’ve ever seen them was during a wander around Harrods). Okay, they don’t make sense to those who want bleeding edge tech, but that isn’t the target market. I’m sure you can get Swarovski encrusted iPhones anyway, if you like