The phones are ugly. Hopelessly ugly. If I was selecting a phone by a look, I would never choose this one. But, I wouldnt select sofa from Versace or suitcase made by Luis Vuitton either, so my tastes might be weird 
Plus, that phone will be obsolete in the next six months. Now that I think about it, its internals must be obsolete today.
If I had money to burn, I would purchase one of those just released Yota phones with e-ink display on the back. But … if I was that rich (as rich as a typical Vertu customer), I could probably have a personal assisntant that would lug a dozen of leather bound paper books for me ewerywhere.