Fair enough. Cultures need to adjust themselves towards each other to the point of mutual respect: if someone from a culture which allows smoking in public buildings comes here, they have to understand that’s generally not considered acceptable, and if I go to Japan, I need to understand that certain things barely worth notice here (like wearing shoes indoors) are considered extremely impolite there.
But, from how I understand the word, “assimilation” goes past that, to the point of wanting to extinguish all that is “other” about a person and make them conform to the larger culture. And, as a habitual nonconformist, I just can’t support that.
He already had a plate cover saying “Resistance is futile” in the picture from the article; I’d think that the reference was already quite obvious to anyone who would understand it.
However, this may seem like blasphemy, but not everyone is a Star Trek fan.