I think the whole linguistic and social strategy of MTG, MAGA, Trump, and generally US fascists and right/alt-right types is like this.
They just focus on a word that isn’t very widely used and load it with scary meaning and then sell it to people as a way to demonize a target. It works extremely well on people, I mean this is how like horror films can make something stupid and inconsequential scary too.
Anyway she says it I think because if it isn’t scary to others yet she wants it to scare them… because she’s a manipulative nasty POS who thinks it will advantage her, that’s my personal take on her motivations. She’s definitely driving a narrative here and she definitely has a fucked up agenda of some kind. Some one like her makes it hard to respect the office she holds and that’s I think the whole point of her tragic career.