why do executives of these large companies have such contempt and even hate for their fans?
I don’t think they hate their fans because I think the very concept of “fans” is foreign to their thought processes. Whether “they” be CEO’s or lawyers, they share the obsessive notion that any use of their precious Intellectual Property™ must produce immediate, measurable cash flow into the Corporation. If these reviewers paid Mattel $50 each time they reviewed a product, they probably wouldn’t mind. Though come to think of it they’d want a reviewer to first pay Mattel a fee for the privilege of paying Mattel to review their products.