You’re not wrong. Turns out Mattel’s current. CEO, Ynon Kreiz, is a life-time media guy, not a toy guy. And not just any media, but (IMO: shit) properties such as Big Brother and Deal or No Deal.
No wonder the company doesn’t understand toys, fandom, and the value of free advertising. He’s spent most of his career jealously guarding ephemeral properties from IP theft and copyright infringement, and not building a loyal base of tangible product consumers
Oh, and the most recent big announcement from Mattel is the Barbie Movie. Which I am hoping will be like the web series. I enjoyed watching that with the kit.
