Unfortunately it wouldn’t help BB’s bottom line in my case at least. McDonalds, Best Buy, Cruise Line, American Apparel, Shanalogic… No, hell no, no, no, and once a year if that. Great sponsors to be sure, but nothing that would help me help BoingBoing.
BB also loads flash ads, which I simply will not allow under any circumstance, as well as (ghostery count at the moment) 28 widgets, beacons, and ad servers. They run blockmetrics so they can see how many of their users are running ad blockers - that should give them the info they need to decide whether it’s a good idea to have a non-blocked link to the BB store prominently featured. And you kind of have to wonder - did the percentage of users who utilize adblocking increase after the full page McDonalds wallpaper?
