Me either. Just because I see the ads does not mean that I am going to click on them (not that I have money to spend on anything anyway). The fact that the BoingBoing shop link is mixed with other flashing/moving ads makes it likely that I will not notice it because I am trying to ignore the more aggressive ads. The only ads that I really look at are the sponsored posts.
I knew about the BoingBoing shop from previous posts, but if I wanted to find it I think the first place I would look would be the navigation bar at the top. I do not think it would occur to me to look for it mixed in with other ads.