A local college radio station was having the discussion on air once, “what is grimmace?” so I called my local mc donalds. The manager said each character represented a different menu item, birdie: breakfast, hamburgular, fry guys, etc and Grimace represents the cold drinks and milkshakes. He has a teardrop shaped body (like iced milk coming from the machine), his name is grimace (like brain freeze) and he’s the only “cool” color in the bunch.
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