Where did I say that?
However, I certainly believe that many 2nd-year students have as much or more creativity as many seasoned professionals, and could come up with just as good - if maybe not as polished - a logo design, which professionals could then implement as part of a complete rebranding. I also know that students at various stages of their training are well-equipped to do many professional jobs, either alone or under supervision; our juniors who are ready to work as actuaries still have a lot to learn from us, but it isn’t necessary for that particular job. Our art departments also have graduate students, who are teaching 2nd-year students, and would jump at an opportunity work on something like this.
So am I, but I regularly supervise student projects, I frequently do service work for the department and university which relies on my professional training (sometimes with course releases), and at times I’ve done outside consulting, especially during the summer. All these things, together with my research, inform my teaching, so i do not consider them in any way antithetical to my job as a full-time educator.
ETA: And while I don’t think a student or faculty member, working in isolation, will necessarily come up with something better or even as good as a graphics professional all else equal, there is more chance of community buy-in with an open process which is inclusive of internal talent, especially a competition. Focus groups and meetings with administrators run up the billable hours but do not by themselves give the community a sense of buy-in.
