I had to do a triple-take at the pdf.
IIRC: Register domains as part of target audience (AOL, Comcast; notes in t3h acrobat) IP group, be the main responsive premium video user there, be the all-ads chumpsite ‘channel’ publisher who gets paid for producing more, ???, get paid just like Forbes EMEA would have had because same.
Same is its own sentence, isn’t it? Unsure…