Middle class brands collapse, 1% brands thrive

[KarlS]

@daneel

I’m wondering if as a Brit I have a different idea of middle class, since to me (who I’d probably call upper working class - educated peasant stock, basically) […]

You probably do, if you openly acknowledge non-economic class.

Our German class system is a bit different from and less well-defined than the British one, but it is very different from the American one, too.