Middle class brands collapse, 1% brands thrive

The nicest compliment a contractor has ever given me was in my last home. He was there to give an estimate for some work, and we were talking in the kitchen. I could tell he was looking around while he was talking. And then he commented: normally the relationship between how much a kitchen cost and how much it’s actually used for cooking is an inverse relationship, but I can tell you really do use your kitchen to its full capacity.

I know exactly what you’re talking about when you describe that woman and her kitchen.

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