Middle class brands collapse, 1% brands thrive

Well, in fairness to me I did mention the non-hoofed items you’ll find in a typical high end steakhouse. Maybe this particular one offers even more of them, but it’s really not unusual in general. Not that I’d ever try to convince a non beef eater to go for the spinach and the shrimp and watch me devour a massive porterhouse.

I do share your view that the opening of a new chain restaurant, no matter how good and how fancy, isn’t much cause for excitement.

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