Middle class brands collapse, 1% brands thrive

Vegas does have some things that appeal to me, and almost all of them are not on the Strip. The arts district, a certain tiki bar, Chinatown, El Gordo tacos (a rare gem on the Strip), Old Vegas (the other exception to the anywhere-but-the-Strip principle). I’m sure there’s more that would appeal to me, but the basic takeaway is that I intensely dislike contemporary mega-kitsch but do have a fondness for vintage kitsch.

As for gambling and gamblers, I’ve met a few regular gamblers in my travels. Most of them have a love/hate relationship with it, but the ones who like it best all have one thing in common: they see it as entertainment, or at least try to; the losses are just the price of admission and any wins are a nice bonus. If winning is the only thing you enjoy about it, then it’s usually a recipe for deep unhappiness.

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