Middle class brands collapse, 1% brands thrive

An interesting counterpoint to the article:

http://www.newyorker.com/online/blogs/currency/2014/02/where-the-middle-class-shops.html

[QUOTE]Sears, J. C. Penney, and Loehmann’s aren’t failing because of changing demographics. They’re failing because they haven’t adapted to an era of increased access and information.
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