A lot of places lump “the tech companies” together, but Apple is really quite different from Facebook and Google. You really are Apple’s customer because you pay them for real, tangible things. Jokes aside about how you’re probably over-paying, the fact remains that Apple’s business model involves selling you real stuff. They have no need for your data.
Facebook and Google, on the other hand, don’t sell you anything real. And their customers are the advertisers who them for the ad space, not you who use their services for free. So the only thing they have to offer their customers is your data, which is why they couldn’t care less about privacy protections and are working to actively circumvent new privacy protections.
