Musk threatens advertisers as his platform spirals downward

Ah, but then it wouldn’t be wrecked, it would be turned off. Someone could turn it back on. (Well, maybe, dependencies allowing.) This way he alienates his users, drives away his actual customers, and the resulting smoking wreckage only pleases the nazis on it, thereby ruining the “brand” for good, making it near impossible to resurrect what’s left of the platform after he’s forced to give it up. I mean, I don’t think any of that is deliberate on his part - he’s just a f’ing idiot*, who, as you say, is lacking competent people to actually do the work (and prevent him from screwing things up - his other companies have dedicated teams for that).

Ironically if he were trying to ruin it, I don’t think he’d be doing nearly as much damage to it as he is.

*I mean, truly, truly terrible at this business stuff, just absolutely no understanding of how Twitter works:

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