Honestly, I think that’s too generous of an assessment. His priority is having fun with his little alt right playground, making 69 jokes and getting likes.
He going thorough the motions of trying to make it work also, but it’s clearly not very important to him because every decision he’s made is one of petty revenge or childishness, not what’s best for the company. It would be one thing if he was sincere in his efforts but simply bad at his job, but he’s clearly not sincere either. He’s only interested in rigging things to get himself more likes and other silliness.
I think it’s fairer to say he’s trying to get out of it while saving face. Nobody would buy it right now for what he paid for it, so he has to stick it out, which means trying things that have the veneer of being effort to fix stuff, but then it’s always things give him an out of blame. He blames advertisers, woke mobs, whatever. Anything to make it look like not his fault.
He knew he’d made a huge mistake the moment his joke offer got accepted. Let’s not forget the enormous legal hoops he jumped through trying to get out of it. The lawsuits, the claims of bot problems, demanding logs, etc. He knew he was in deep trouble.
